Introduction to Search Engine Optimisation

Level 1 Diploma
Course Location


Trafford College


Stretford Campus

Course Overview

The key to your website’s success is making sure that your customers can find you when using a search engine. In this course you will learn the techniques and strategies that can be used to improve the performance of your website. It is a blend of search engine optimisation training (SEO) and a little pay per click training (PPC).

Further Details



Course Start Date


Course Duration




The only entry requirement needed for this course is enthusiasm and a desire to learn a new skill. No formal entry requirements needed.

Although this course is available for all to attend it is highly suitable for individuals who have editing rights for their own website.

This course will show you how to analyse your website, increase traffic to your website and build an SEO strategy.

1. SEO Fundamentals
2. Technical SEO
3. Links
4. On Page SEO
5. Mobile SEO
6. Local SEO
7. Competitor Analysis
8. Penalty Recovery
9. Digital Marketing
10. Technology


1. SEO Content Executive
2. Technical SEO Specialist
3. SEO Strategist

The Tuition fee for this course is £120.00 You may be eligible for a full fee remission if you are in receipt of certain benefits or earning less than £20,888 per annum (if residing within Greater Manchester)

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